PAF 2012 / ‘Collaborative Play’ (theme ) aims to stimulate cross-overs between different fields of play, interaction and design. The festival wants to connect a wider audience with the spaces of play. Focusing on showcasing games that evoke physical and emotional responses by putting the player into action with friends and foes.
Concept: Let the visitor interact and be part of the festival. Let the identity reflect a certain sense of community, creating an emotional bond. Collaborate and play!
Execution: I created a simple-to-use Tool/Template (T-shape within a circle) for use on posters, flyers, etc. Encouraging visitors to get creative and put them into action. By creating their own avatar each visitor could make a contribution to the festivals identity, become a member of the unique PAF community. To ensure a uniform imagery only the use of black was alowed. To communicate the concept I pre-designed 10 avatar logo's.Branding, Character Design2013
Financial report Art Event Game-City 2011. Intended for funders and sponsors. Three printed booklets within a silkscreened cardboard box.
The abstract design originates from a piece by Rafaël Rozendaal presented at the Game-City exhibition.Graphic Design, Packaging2012
Illustrations for the municipality Ubbergen for their new town hall. Commissioned by Graaffwerk Architects.
Ubbergen is one off the greenest regions in the Netherlands with a huge diversity of flora and fauna. Each of the five illustrations represents a core value of the municipal policy: Swan-Care, Buzzerd-Vision, Tulip-Faith, Beetle-Safety, Peecock-Pride. The base of each illustration is the shield from the current logo of Ubbergen. Therefor these illustrations can easily be combined with it. These illustrations are for multiple purpose.Graphic Design, Illustration2011
Dante's Capelli - Personal Haircare.
Together with the logo and brand mark I designed a pattern system with endless variations. For use in illustrations, on packaging and corporate stationary.Branding, Pattern Design2011
Connected Typeface is a new experimental and playful display typeface. It's a collection of custom glyphs including all the numbers 0-9 and a few 'hidden' characters that comes with the computer's typefaces. Connected Typeface is based on the Möbius band, a surface with only one side and only one boundary component.
Connected Typeface originated from the design of Connected Strategies Company's identity. Therefore representing the corporate philosophy keywords: playful, twist, connect, energy, dream, insight, idea, dimensions, perspective, intern/extern. Connected Typeface is mostly ment for illustrational use in both printed matter and digital presentations. Complete alphabet in progress.Typography2012
Dutch clothing company Mees asked me to design the logo for their new sports collection 'Mees United' and it's premium line 'Historical Legends'.
Also to think up a brand new name and graphic mark for their self-invented sports textile with a moisture management system: 'COOLDRAFT' (see below).
The logo of MEES consist of a large dot within a circle. For their sports label MEES UNITED I designed this more 'sports-related emblem'. Using the same proportions both labels now have a clear relationship with each other.Branding, Graphic Design2012
I've made a selection of Logos and Marks. Most are part of a comprehensive corporate identity, some are 'stand-alones'. A few, unfortunately, were rejected by the client. I'll update this page with new designs. So visit regularly!
When designing logos the following keywords are important to me: simplicity, longevity, scalability and versatility.
The last image on this page (title: 'My Personal Hero') won the third price at VROAAM! Design Battle. Organized by The Association of Dutch Designers (BNO).Branding, Typography2013
Nr.1 City Discount Card. Logo, graphics and mobile interface design.Branding, Graphic Design, Icon Design2012