RT @malwinart: Great work @StephanLerou! As a graphic designer w/ stage design background, I share your "follow my instinct" story. https:/…
Apr 25th at 4:07pm
Print has a emotional quality that digital doesn't offer. We can not only look at it but also smell the ink and feel the paper or finishing. With print we can make a visual and haptic statement that underlines the message. Craftsmanship is achieved through dedication, attention, experimentation and repetition, repetition, repetition.
COPYCOPYCOPYSHOP is about experiment, wonder, tactility and
authenticity. It's about the Human Touch in analogue reproductions. The posters, made of heat sensitive ink, ask to be touched. They have something magical. With every touch you'll see something different, something unique, never perfect. They challenge to experiment and play (thus referring to the copier and how we ‘played’ with it).Graphic Design, Print Design2014
Connected Typeface is a new experimental and playful display typeface. It's a collection of custom glyphs including all the numbers 0-9 and a few 'hidden' characters that comes with the computer's typefaces. Connected Typeface is based on the Möbius band, a surface with only one side and only one boundary component.
Connected Typeface originated from the design of Connected Strategies Company's identity. Representing the corporate philosophy keywords: playful, twist, connect, energy, dimensions, perspective, intern/extern.
Hidden characters: Ampersand (&), Percent sign (%), Place of Interest sign (⌘), Infinity sign (∞), Section sign (§), Heavy Four Balloon Spooked Asterisk (✤).
Images: Shop window with vinyl lettering. High quality prints on extra blanc calque stock in archived box.Typography2012
Contains a set of colour-in postcards (tear off) with removable business card, A6 sketch pads (four different grids) and a sketchbook with an extensive appendix (paper sizes, measures, keyboard shortcuts etc). All limited/numbered editions.
I designed icons of famous classic Fisher-Price toys to illustrate my approach. These toys, that I've played with for hours, helped me to develop my skills and have encouraged my creative thinking.
You can download the icons from The Noun Project. Fun for kids and an endearing childhood memory for today's parents!Branding, Graphic Design, Icon Design2014
PAF 2012 / ‘Collaborative Play’ (theme ) aims to stimulate cross-overs between different fields of play, interaction and design. The festival wants to connect a wider audience with the spaces of play. Focusing on showcasing games that evoke physical and emotional responses by putting the player into action with friends and foes.
Concept: Let the visitor interact and be part of the festival. Let the identity reflect a certain sense of community, creating an emotional bond. Collaborate and play!
Execution: I created a simple-to-use Tool/Template (T-shape within a circle) for use on posters, flyers, etc. Encouraging visitors to get creative and put them into action. By creating their own avatar each visitor could make a contribution to the festivals identity, become a member of the unique PAF community. To ensure a uniform imagery only the use of black was alowed. To communicate the concept I pre-designed 10 avatar logo's.Branding, Character Design2013
Wave Of Tomorrow (WOT) shows developments in art, (digital) culture and society with an emphasis on play-, interaction- and gamedesign. WOT organizes exhibitions, festivals, workshops and many off-site projects, at varying locations (national and international) and always in collaboration with others.
The execution of the identity is in progress.Branding, Creative Direction2014
Illustrations for the municipality Ubbergen for their new town hall. Commissioned by Graaffwerk Architects.
Ubbergen is one off the greenest regions in the Netherlands with a huge diversity of flora and fauna. Each of the five illustrations represents a core value of the municipal policy: Swan-Care, Buzzerd-Vision, Tulip-Faith, Beetle-Safety, Peecock-Pride. The base of each illustration is the shield from the current logo of Ubbergen. Therefor these illustrations can easily be combined with it. These illustrations are for multiple purpose.Graphic Design, Illustration2011
Financial and evaluation report Art Event Game-City 2011. Intended for funds and sponsors. Three printed booklets and a disk within a silkscreened cardboard box.
The abstract design originates from an artwork by Rafaël Rozendaal presented at the Game-City exhibition. The (bart)logo is a design by Studio ATTAK (www.attakweb.com)Graphic Design, Packaging2012
Identity design (Pitch Proposal!) new Child Care Centre in the city of 's-Hertogenbosch (a collaboration between two primary schools and one day-care centre).
I designed four leaflets within a wrapper made of adhesive blackboard foil. Containing the creative concept, logo design and typography. During the pitch meeting the booklets could be used as notepads.
The identity concept is based on two core values: growth and development, The logo design was inspired by growth rings. These rings not only tell something about the age of the tree, but they also reflect the environment in which the tree stands. The older the tree the more information it contains. The dynamic logo can contain various information. It can grow, expand, develop.
I won the pitch :-)Creative Direction, Graphic Design2014
Dante's Capelli - Personal Haircare.
Together with the logo and brand mark I designed a pattern system with endless variations. For use in illustrations, on packaging and corporate stationary.Branding, Pattern Design2011
Pits is an entirely new office fruit delivery service in the Netherlands. A business to business company. Providing fruit to companies as a healthy alternative to snacks.
The mission included: company/brand name and brand strategy. Logo, icon and web design. Illustrations and ads. Keywords: health(care), fresh, pure, energy, core, clear.
Showing: spreads from the digital booklet, website and newspaper ads.Branding, Creative Direction2013
‘Stadskronieken’ (‘City Chronicles’) is a choice of over a hundred columns that have appeared in Het Brabants Dagblad (dutch newspaper). Thirty six touching stories about people from the city of Den Bosch. Snapshots in the life of the person concerned. The epilogues tell how the situation is now in the lives of those involved. The book also provides a good insight of life in Den Bosch at the moment.
Cover concept: YOU ARE HERE! (Where do you stand at this moment in your life? Regarding your social environment, the city you live in…)
Author: Eric Alink
Photographer: Marc Bolsius
Print: Lecturis Printing Company
Binding: AbbrighCreative Direction, Graphic Design2013
A selection of Logos, marks and type treatments. Most are part of a comprehensive corporate identity, some are 'stand-alones'. A few, unfortunately, were rejected by the client. I'll update this page with new designs. So visit regularly!
Last image on this page (title: 'My Personal Hero') won the third price at VROAAM! Design Battle. Organized by The Association of Dutch Designers (BNO).Branding, Typography2013