PAF 2012 / ‘Collaborative Play’ (theme ) aims to stimulate cross-overs between different fields of play, interaction and design. The festival wants to connect a wider audience with the spaces of play. Focusing on showcasing games that evoke physical and emotional responses by putting the player into action with friends and foes.

Concept: Let the visitor interact and be part of the festival. Let the identity reflect a certain sense of community, creating an emotional bond. Collaborate and play!

Execution: I created a simple-to-use Tool/Template (T-shape within a circle) for use on posters, flyers, etc. Encouraging visitors to get creative and put them into action. By creating their own avatar each visitor could make a contribution to the festivals identity, become a member of the unique PAF community. To ensure a uniform imagery only the use of black was alowed. To communicate the concept I pre-designed 10 avatar logo's.

Dante's Capelli - Personal Haircare.
Together with the logo and brand mark I designed a pattern system with endless variations. For use in illustrations, on packaging and corporate stationary.

I've made a selection of Logos and Marks. Most are part of a comprehensive corporate identity, some are 'stand-alones'. A few, unfortunately, were rejected by the client. I'll update this page with new designs. So visit regularly!

When designing logos the following keywords are important to me: simplicity, longevity, scalability and versatility.

The last image on this page (title: 'My Personal Hero') won the third price at VROAAM! Design Battle. Organized by The Association of Dutch Designers (BNO).