A Wondrous Climb – Naming, event branding & design

Een Wonderlijke Klim (A Wondrous Climb). 'Ascend the Saint John's Cathedral in the city of 's-Hertogenbosch into the time of Jheronimus Bosch'. In 2016, you'll have an incredible and rare opportunity to admire 96 stone carved sculptures on high altitude flying buttresses – all of which are barely visible from the ground. From a view this close, the beauty of these statuettes is breath-taking, and their similarity to Bosch's work is striking.

Studio Stephan Lerou had the honor and privilege to work on this special project commissioned by Foundation National Monument Saint John. As art- director Stephan Lerou was responsible for the name and the visual identity of the project. All design work in cooperation with Studio Nearest Neighbour. Website concept en design by Have A Nice Day Online. With more than 125.000 visitors A Wondrous Climb was a huge success. King Balthazar became a city landmark.

Scope of work
Naming & strategy. Visual identity concept & creation. Printed matter (a.o. catalogue, leaflets, tickets, scaffolding prints, posters.

The event design received international recognition on many design blogs and online magazines (a.o.: Creative Boom) is curated by Behance Gallery and published in Dezine Magazine.

"Thanks for what you have done for us." Mayor of the city of 's-Hertogenbosch in a personal letter to Stephan Lerou.

Client: Foundation National Monument Saint John's Cathedral
Context: Jheronimus Bosch 500 International Event 2016
Art direction: Studio Stephan Lerou 's-Hertogenbosch
Design work: Studio Stephan Lerou & Nearest Neighbour


Photography: Thomas van Oorschot, all images (except… see below)
Photography: Léontine van Geffen-Lammers, sculptures with pigeon
Photography: Ronald Glaudemans, devil sculpture close-up
Photography: Dirk Kreijkamp, last image of scaffolding prints
Printed Matter: Canon The Netherlands and ADC Reproservice 's-Hertogenbosch
Scaffolding Construction: Nico de Bont | TBI

Scaffolding Prints: ADC Reproservice 's-Hertogenbosch
Scaffolding Prints Attachment: Lenco Projects BV

See also: A Wondrous Bag
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